Creativity screened...

Bafta after party           (Events - Film)


Following the '09 Bafta awards ceremony guests convened at the after party hosted by the Grosvenor House hotel (above). Sat Bal (13 Feb '09)

Who was behind it?


  Kirsty Young, Tamara Mellon, Christian Slater and Soho House's Nick Jones

London-based private members’ club Soho House and Grey Goose luxury vodka  teamed up to create the after party. AD Events, once again, handled the event production.

The venue

Set over two floors of Grosvenor House on Park Lane, the Soho House Grey Goose After Party spanned a series of suites and spaces.                                                 This is the first time that this part of the hotel has been used for the official after party – a departure from The Ballroom which has traditionally been used for this event. 

Slumdog Millionaire stars Freida Pinto, Danny Boyle and Dev Patel         

Theming 



The Soho House production team, headed by property director Charlie Luxton transform the venue to create classic Soho House lounge spaces, evocative of their clubs in London and New York. The interactive areas featured a poker room, a games room and music and DJs. The party was fully staffed by Soho House with late night snacks created by its house chefs.

Partner Grey Goose vodka has collaborated with Soho House on a number of high profile international film based events and created dedicated bars for the party serving a specially created collection of Grey Goose cocktails: Le Masque, Crème de la Crème and Goose Starlight. The drinks were inspired by the glamour of cinema using some of the finest, natural ingredients.

What they said

Christian Slater, Tamara Mellon and Nick Rhodes

“Soho House has a fantastic partnership with Grey Goose and has also enjoyed a long standing relationship with Bafta, so we were delighted when the opportunity to work with everyone again arose. We planned a party that really stands out as part of the evening of Bafta celebrations. Bafta is such an incredible night for film and we wanted to deliver an incredible party. The space and the entertainment allowed us to do just that."      Nick Jones - Chairman, Soho House Group


“Grey Goose and Soho House are perfect partners. Together we’ve created some of the last year’s most exciting and memorable parties within the film industry calendar so it’s fitting that we are now working with Bafta to bring that same magic to London.”
Sven-Olaf Hansen - Global category director, Grey Goose 


“We are delighted to be working with Soho House and Grey Goose to create a truly unique party. It will add an exciting element to the evening’s celebrations and I know that everyone involved is committed to delivering a really special party.”                           

Amanda Berry - CEO, Bafta



Bafta presenter Gemma Arterton



Click here for Bafta awards ceremony


RK  _________________________________________