Bushell joins Worldwide 

Experiential marketing agency Jack Morton Worldwide has hired Ian Bushell as its "Head of Consumer." Formerly occupying senior roles at Ignition and Ministry of Sound, Bushell joins Jack Morton with over 20 years of experience within the marketing and entertainment industries.
(9 May '08)

Bushell's high profile experiential campaigns include Nokia’s award winning global New Year’s Eve campaign which claims the world’s largest ever single experiential project, with over four million attendees and a third of a billion viewers. Other clients have included, Bacardi, Coca Cola, T-Mobile, Barclaycard, TDK, Nescafe, Nintendo, Philips, Diageo and Norwich Union.

Bushell launched and developed new divisions in his previous roles at both BD Network as associate director head of Ignition's music and entertainment arm.
Prior to this, Bushell established a successful brand entertainment consultancy, ianbushell.com, having previously pioneered the live direction and global expansion of the world-renowned dance brand, Ministry of Sound, where he led both the international and events divisions.

“I’m excited to be part of an agency as prestigious and innovative as Jack Morton," said Bushell "and I’m looking forward to taking the agency’s consumer offering to the next level with compelling brand entertainment properties that amplify clients’ reach across the full spectrum of multi-media channels. Jack Morton is perfectly placed to take advantage of the seismic shifts in the marketing industry and I look forward to positioning the agency at the forefront of such changes.”

An active player in the industry, Bushell’s award recognition includes MCCA and Event awards.

“Ian brings a wealth of experience from prominent brands and a real passion for the creation of experiential consumer campaigns,” said Julian Pullan, MD, Jack Morton Worldwide. “I am delighted to be able to offer our team and our clients Ian’s experience, thought-leadership and energy.”





RK  ___________________________________