Bill-gotten gains (Venues - Clubs)
While
night-time London wonders what passes for A-list these days, an
outcrop of private members' clubs has firmly redefined clubland's
social strata. London has magnetised that rarefied breed of plutocrat
with palatial homes around the globe and unprecedented spending power.
As the capital becomes infused and bloated with, well, capital,
private members' clubs administer their own brand of lucre liposuction.
In return their patrons' whims are indulged with dining, drinking and
dancing in utter exclusivity, as Sat Bal sampled. 20 Jun '07
Maddox Club 
When
your name is synonymous with the apex of London’s exclusive nightclubs
then the success of a new venture is set to be something of a
self-fulfilling prophecy. Enter Fred Moss and his new Mayfair offering,
Maddox Club, which opened in April 2007. Moss’s club pedigree has
included such notables as Chinawhite, Iceni, Aura and, more recently,
Mo*vida.
The 200-capacity Maddox blends the intimacy of the private
members’ ethos with the interior design renown of Samy Chams whose
portfolio boasts Diepp in Morocco, Sass Café in Monaco, Opium in
Belgrade and Oasis Club Hamamet in Tunisia.
The
striking glass DJ booth holds court amid the two main floors which are
divided by a glass-enveloped staircase. The club’s two bar areas
reflect differing choices. The ground floor bar invites guests to group
around a comprehensive cocktail menu and dance to the beat of the
sonorous ATC-designed sound system. The lower ground floor bars offers
table service only.
When summer heats up enough to
prise the crowd from Maddox’s
interior, The Courtyard outside on the
lower ground floor offers the
inducements of al freso socialising in
the night air.
Maddox’s tripartite policy of
basement nightclub, cocktail bar and
dining sees the latter take place in the
restaurant which features unfussy
Italian cuisine and The Terrace which
harbours the night owls and the
smokers.
Bringing
further reassurance to the select guest list is George Calisto,
formerly general manager at Montes, Library Bar at The Lanesborough and
most recently Cuckoo Club.
Maddox entrance is membership only.
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Amika. Best New Club - Brahma London Club and
Bar Awards 2007
“Amika”
means “friendly” in the universal language of Esperanto. In the
near-universal language of English, Amika simply means exclusive – and
located on Kensington High Street. For it is here that Sheriff Taylor
launched his £1m plus club, striking a precedent in size, luxury and
licence for the provinces of Kensington and Chelsea.
Amika’s
tricolour coding defines and divides its three spaces. Black marble and
granite for the 300-capacity club area while contemporary white
signifies the 80-capacity Cocktail Bar. In the chocolate beige of the
Champagne Bar which holds 120,
guests can really unwind with a £33k Methuselah (or two) of Cristal.
Amika
really scores by combining opulence (and Jacobi
Anstruther-Gough-Calthorpe) with a striking DJ line up. Eric Morillo
played a launch set to mark the opening of Amika while David Guetta
presided at Amika with his “Fuck Me I’m Famous” party. Calibre DJs like
Pete Tong need matching calibre output and sound experts Audio Venue
brought in Stagecraft to ensure benchmark sound design and
installation. Danish company, Artcoustic Loudspeakers have blended
optimum sound with furnishing via “aesthetic” speakers that feature the
decorative prints of Amika’s Champagne Bar.
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The British Luxury Club
The
British Luxury Club (BLC), founded by Max Alexander, is the newest of
the new breed with its flagship private members' bar opening this June
on New Bond Street. “ I
simply took the destination address and James Bond came to mind and I
then noted the area's high-end brands and global destinations," says
Vanessa Brady whose design company, IDS, blended the BLC's understated
elegance with well-timed dramatic features.
The latter surfaces to dazzling effect with the
bar, made up entirely of Swarovski crystals
which bounce pools of light throughout the
room. The 2,500 sq ft capacity club has
already hosted events and private parties for
fashion companies and financial institutions
alike. Two of these parties saw in independent
caterers with an entire staff on hand to served
dinner with tables, designer chairs, and
glassware brought in for the event. The BLC's
two celebrity chefs and a third in-house caterer
for private events complete the dining element
while the club's event manager can arrange
everything from linen to ice sculptors.
Sunseeker Yachts, Flawless Diamonds and
Ferrari are just some of the names who are
committed to recapturing a bygone elegance in
the BLC's contemporary, intimate spaces.
Membership is via BLC by personal invitation.
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Cuckoo Club, Best BoutiqueClub - London Club &
Bar Awards 2007
November 2005 saw the opening of The Cuckoo Club in Mayfair.
Director, Nick Valentine oversaw a club with a committee gilded by
names such as Joseph Fiennes, Bryan Ferry, Lord Freddie Windsor,
Isabella Blow, Elle Macpherson and Queen’s Roger Taylor. This
creative and connected microcosm has since drawn in the likes of HRH
Prince Harry, Bono, Natalie Portman and Marilyn Manson.
The rock
and fashion crowd simply personifies what The Cuckoo Club dubs musical
“rock-chic”. Guns N’ Roses made the point when Axl Rose led a secret
show after a sell-out Wembley Arena. Unusually in this sector, the club
welcomes live music.
The “chic” spreads to the interior of the
300-capacity two-floor venue which was fashioned by interior designer,
Blacksheep. Its projects also include Hermes’ London HQ and the Conduit
Street store of notorious boutique, Voyage.
Dining is an important
part of the club’s experience as evidenced by the ground floor
restaurant whose head chef, Fernando Stovell, came from Knightsbridge’s
Wellington Club. Stovell mingles between the contemporary European
cuisine and the diners to ensure exacting standards of food and
service.
Equally diligent is head barman Andreas Jansson who won
the UKBG/Campari Cocktail Competition 2006 and has created the new
cocktail menu. The choices mean guests can up the pace with the new
Roadrunner or sip a relaxing Purple Lady on the sophisticated ground
floor. The palate’s never had it so good…
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Chloe![]()
“Society” permeates new members’ club, Chloe, from its South Kensington location to
its very name which honours society beauty, Chloe Delevingne.
Louis Buckworth (executive director and fiancé of Chloe Delevingne) created the club with Alexander Baillieu, the renowned society chef responsible for the well-known Firehouse restaurant above the club. The
feel is traditional British members’ club meets 21st century nightlife.
Once welcomed in by the resident Chloe butler, guests are greeted with
an opulent hallway and sweeping Victorian staircase.
Traditional
switches to contemporary with the descent into Chloe’s series of black
rooms where Louis IV armchairs and low glass tables allow guests to
socialise in seclusion. A second room offers even more privacy with a
huge fish tank screening a hidden corner behind the dancefloor for
guest who prefer to party more discretely. Chloe has a
capacity of 120, ensuring that private gatherings stay just that but
the party mood is fuelled by Chloe’s comprehensively stocked bar and an
inner cellar with wines and spirits exclusive to the club. Rock, dance
and funk are delivered by renowned DJs including Sam Young, DJ Naz and
Chad Tyson on music rota.
Before we go…Chinawhite -‘Outstanding Achievement’ at the London Club & Bar Awards '07
Among a raft of newcomer clubs represented at the London Bar and Club Awards, Chinawhite's pedigree was honoured with the "Outstanding Achievement" award.
Club
figures from Peter Stringfellow to Fred Moss (Maddox, 50 St James,
Aura) and Nick House (Mahiki) endorsed Chinawhite's rightful place in
the clubbing pantheon on video for screening at the end of the night.
Peter Stringfellow presented the award to John
Stephen (pictured) and Jeremy Hartley, directors of Chinawhite.
Amika
and Crystal jointly won best new club, Boujis won best boutique club
and best night, Mahiki won best new late night bar while Movida took
best club.
Sam Young,won best DJ, with an award presented by
Naomi Campbell. His DJ award underlined the Chinawhite victory with
Sam playing his first Chinawhite Rock The Polo. .
RK _________________________________________
