The target audience is a demographic of around 50,000 affluent women who will be plied with medium and high end brands to buy and sample. The Glam Show goodie bags are designed to aid sampling during the two-day event.

The Show's constituent feature areas tell their own story: Glam Catwalk, Glam Beauty, Glam Salon, Glam Life, Glam Bridal, Glam Active and Glam Passion. This is where the theming budget will help oil the creative draping, lighting, live music and DJs. Visitors will be able exposed to celebrity and expert advice, live interactive demonstrations, celebrity hosted fashion shows, competitions, makeovers and, naturally, lots of shopping!

Celebrity endorsement, national and regional press advertising and over one million leaflets distributed via beauty and retail outlets aid the PR push as will a national road show.

"We recognised that shows for women have traditionally been built and styled along the lines of business to business trade shows with rows of exhibition stands, the only difference being that products for women were sold," said the event's public relations and marketing manager, Cindy Ryan. "The Glam Show is different - it provides an exciting and dynamic experience that offers marketers a strong platform to reach the female audience. We are dedicated to working with brands and their experiential agencies to ensure that this approach is adopted by everyone at the show.

“We are also in final talks with a key celebrity to enhance the Glam image and to endorse and support the Show. Once the Show is established, we have further plans to extend the brand into other areas to strengthen and expand the reach of the Glam brand.”