The Venice watch (Events-Film Branding)
Where better to stage luxury brand
endorsement than at a major film festival film? Renowned Swiss Haute
Horlogerie brand Jaeger-LeCoultre successfully blended product
placement and stars such as Sylvester Stallone (pictured above) with
the Venice Film Festival. RedKarpet's Kenza Dali checked out Jaeger-LeCoultre's role at the Venice Film Festival this week. (14 Sept'09)
This
might be the 66th International Venice Film Festival but
Jaeger-LeCoultre's official support of the event for the past five
years put the watch manufacturer in pole position at the festivities in
Venice.
These ranged from the famous Golden Lion prize-giving ceremony to the celebration of the film-making heritage. And naturally, the company's product visibility glittered on the wrists of the stars in attendance for their film screenings.
Matt Damon was here to promote The Informant! earlier this week for which he famously had to wolf down burgers and beer and add 30lb weight for the role.
On Friday Nicholas Cage and Eva Mendes attended the photo call for their latest film Bad Lieutenant: Port Of Call New Orleans. Cage wore Jaeger-LeCoultre's Reverso watch for the photography at the Palazzo del Casino.
Tuesday saw Jérôme Lambert, CEO of Jaeger-LeCoultre host a glamorous party in the spectacular surroundings of the Cipriani Hotel. Talent at the party included actress Catherine Deneuve, the Duchess of York, Giovanna Mezzogiorno, Riccardo Scamarcio and professional polo player Eduardo Novillo Astrada.
The Duchess of York attended as ambassador for her charity “Children in Crisis” which is supported by Jaeger-LeCoultre.
Actress Diane Kruger and Jared Leto attend the Mr Nobody premiere at the Sala Grande on Fri 11 Sept
Sylvester Stallone was also in town being honoured for the Jaeger-LeCoultre "Glory to the Filmmaker Award." The prize is awarded to an artist whose work has had a significant resonance with contemporary cinema.
Nicholas Cage at the photo call for his film Bad Lieutenant: Port Of Call New Orleans:
at the Palazzo del Casino September 4.
(Left) Wesley Snipes with a Jaeger-LeCoultre Master Compressor in pink gold.
The actor was at the "Brooklyn's Finest" photocall at Palazzo del Casino on Tuesday 8
(Below) Bad Lieutenant star Eva Mendes wore a Jaeger-LeCoultre 101
Joaillerie Feuille watch at a photo session held at the Danieli
Hotel on September 4 before flying to London for the GQ Awards
(Left) Catherine Deneuve arrives at the Jaeger-LeCoultre party at the Cipriani Hotel
(Right) Maria Grazia Cucinotta wearing a 101 manchette at the Closing Ceremony at the Sala Grande on September 12
A major player in watchmaking history, Jaeger-LeCoultre has now
celebrated its 175th anniversary. The manufacturer has an impressive
range of world firsts and name models to
its credit, including the Reverso, the Duoplan, the Master Control, the
Memovox Polaris, the Gyrotourbillon I and the Atmos.
Darren
Turner, Sarah Ferguson the Duchess of York and Claire Milford Haven
attend the Jaeger-LeCoultre Party at the Cipriani, 8 Sept
In 2010, as a further extension to the spacious premises now surrounding Antoine LeCoultre’s original atelier, Jaeger-LeCoultre will be inaugurating a new building providing 9,000m2 of additional workshop space.
Related screenings:
Baftas - London Ocean's 13 party - Cannes Cannes Film Fest
RK
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