Mash appoints                           (People)

Mash, the independent promotional staffing agency has appointed client service and business development specialist, Leyton Ede (pictures) as client services board director. (11 Feb'09)

He brings with him over 10 years' knowledge of experiential marketing with senior roles at iD and Billington Cartmell’s experiential arm, Closer. Ede's responsibilities at Mash will include forging and developing key client relationships, business development, ROI modelling and strategic partnerships.


Julian Johnson, co-founder of Mash commented: “We are delighted to have Leyton on board at Mash and are confident that his inherent understanding of experiential marketing and his agency side insight will enhance our support infrastructure as we continue to look to add value into the partnership chain."


Leyton Ede said: “As a member of the board, I look forward to playing an instrumental role in the growth of what is already an outstanding business and deliver our ambitious targets in what will be a challenging economic climate. The role plays to my strengths as a keen client service and business development professional and my background in the experiential sector will add new depth to our agency offering, understanding our agency client’s priorities and goals having been there myself.


“As specialists around the table, our clients deliver excellent consumer insight driven experiential offerings, relying on our expertise in tactical staffing to deliver the final piece of the puzzle through staffing. Our role in these campaigns is pivotal – providing the people who will be the first and lasting impression for the consumers. Mash’s principles of recruiting and training only the very best in the field are absolutely aligned with my own, gained over a ten year history in this exciting and growing arena.”


Mash's clients include IRIS Experience, Elvis Communications, Ogilvy Action, BD Network, Danone, N Power and Selfridges.

RK  _________________________________________