Prêt-à-Moët...                            

 Fashion designer Gareth Pugh does the decent thing

Since Moët & Chandon's wares are a staple part of celebrating it was only natural that  the brand toasted its own 10 years of sponsoring London Fashion Week with customary aplomb. Sat Bal raises his glass to September's “Evening of the Moët Mirage”.

The Moët Mirage installation saw thousands of helium balloons erupt into the skies above Holland Park in a burst of gold. Designed by contemporary artist Usman Haque, the installation tangled and rustled before releasing the helium balloons which featured pixels containing sensors, LEDs and microcontrollers.    

The installation was commissioned by Moët & Chandon to celebrate the history of the brand in a 21st Century setting. Built in the grounds of Holland Park during the day, the installation was released up to 100 metres into the sky at approximately 8pm.

"We wanted to highlight our 10th anniversary with London Fashion Week by creating something fabulous for Londoners," said Caroline Warner, UK brand director Moët & Chandon. "London Fashion Week brings such a wonderful energy to the city but can only really be enjoyed by the fashion elite. We've been inspired by this energy to create  something that everyone can be part of."

L-R Mr and Mrs Graham Boyes (MD Moët Hennessy UK), Stuart Rose (M&S Chief Exec) and model Erin O'Connor.

The Moët Mirage mood bubbled over into a private event hosted by the brand and the British Fashion Council in the dramatic setting of the Opera House in Holland Park.


The event was themed "Moët Gold" in honour of an 18th Century pleasure garden
which existed during the creation of the illustrious House of Moët in 1743. Food was served from food stations in a gothic playground setting – the centrepiece of which was a golden carousel.

The cuisine of the Moët Mirage evening continued the theme of an 18th Century pleasure garden but with a novel 21st Century twist. This saw venison and hog rotisserie accompanied by a fine crêperie and delectable 24 carat gold candy floss!

The Moët family flowed with Moët & Chandon Brut Imperial from Swarovski Gold encrusted methuselahs, jeroboams, magnums and minis throughout the night.

Music was mixed by Giles Deacon and Steve Mackay of Pulp fame and a live set by the Misshapes entertained luminaries including Claudia Schiffer, Hilary Riva, Anya Hindmarch, Alexander McQueen and Jessica  de Rothschild.

 Naomi Campbell

   
Guinness & Moët dynasty meet - Jasmine Guinness arrives 
                                                  

                                               

Tara Palmer-Tomkinson goes with the flow

RK