RK
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The blazing sun didn't sour the cream of London where Kensington Gardens was clotted with around 800 guests from the worlds of art, fashion, literature, film and music. Yes, it was the Serpentine Gallery Summer Party, signalling to many the start of the summer season. The Serpentine's 40th anniversary saw the likes of Grace Jones and Stella McCartney mingle with Bill Wyman and the traditional clutch of Euro heiresses and billionaires. Bethany Hutton-Stigga (12 Jul 10)
Dizzee Rascal surprised guests with a ‘secret gig’ performance
Who put the party together?
Imagination, the global brand communications agency designed, produced and managed the party which was hosted by Serpentine Gallery director Julia Peyton-Jones. The event saw the unveiling of the rousing red pavilion created by French award-winning architect, Jean Nouvel (see headline image).
Jaguar was the sponsor of the party which marked its 75th birthday. This feat was celebrated by Imagination with an 18-metre LED wall which digitally recanted the impact of the Serpentine Gallery and Jaguar over the decades.
Jaguar projected on Imagination’s LED wall
Guests were able to view the stories of 10 years of summer pavilions, 40 years of the Serpentine Gallery and 75 years of Jaguar XS, XJsand XK in white, displayed on plinths to demonstrate design achievements across Jaguar's 75-year history.
Entertainment
A welcome team greeted guests and handing out goodie bags including prestigious Jaguar gifts.
Table tennis champion Darius Knight was among four table tennis champs on hand to demonstrate the finer art of the game - gamely fought by Myleene Klass who was undeterred by her Christian Louboutin platform heels.
Guests
Guests included Petra and Tamara Ecclestone, Nancy Dell'Olio, singer Beverly Knight, Lily Cole, Holly Valance & Nick Candy , Simon & Yasmin Le Bon, Myleene Klass, Jared Leto, Matthew Williamson, John Rocha, Bianca Jagger and architect Zaha Hadid.