Greener shoots at Grass Roots  (Industry)

Events and communications specialist Grass Roots has acquired preferred supplier status for a debut event in France. (Abigail Parkin 17 Mar'09)

The agency recently executed a three-day conference for new client Nutricia Baby Food for 200 of its UK employees. Having won the initial competitive pitch Grass Roots has now been awarded preferred supplier status.

Nutricia’s brief to Grass Roots was to deliver an inspiring business conference and to communicate key messages about the company’s future plans to its employees. 

Delivery of the event involved Grass Roots' teams in Marlow and Worcester. Travel and creative materials were delivered by the events and communications team in Marlow while Worcester provided live production for the event. This involved building a set in a very unique wooden auditorium at the venue.


”Grass Roots did a great job creating a really inspiring event," said Cate Russell, national medical sales manager, Nutricia Baby Food. "They added value to our conference by helping us create a platform to communicate complex business messages to a company-wide audience.

"The planning and execution of all elements - from supporting the delivery of our message right through to the logistics - was excellent. Through the use of the website that Grass Roots created for the event, we were able to evaluate how well our messages had landed with audience, and therefore, the success of the event."



Nick Bender (pic above), MD, Grass Roots EventCom added: “We are thrilled to be working with such a well known business as Nutricia. We had great feedback following the event in France and are very much looking forward to working with them again.”

RK  _________________________________________