The launch of Samsung's ‘Jet’ phone was produced by the experiential agency in partnership with marketing agency Cheil Worldwide. The launch, dubbed  ‘Samsung Mobile Unpacked’, was created to introduce the new product to press, dealers and key influencers under the proposition: ‘Smarter than a Smart Phone’.

Jack Morton offices in London and Hong Kong united for the Singapore event, and followed up with another event in Beijing on 30th June.

The launch events reflected the handset’s cutting-edge technology and introduced the new product using multi-media software elements and gesture-sensing technologies from D’strict.

The phone's ad campaign has been created around the premise that 'Impatience is a Virtue' and is a sentiment that must strike a chord with many RedKarpet readers.

Mr J K Shin, global CEO of Samsung Electronics hosted the events which opened  through the use of musion hologram technology. Following the main product launch and press Q&A sessions, an exhibition allowed the guests to familiarise themselves with the product and to socialise.


“Samsung Mobile have produced a sensational product and we were delighted to be instrumental in bringing it to life in a way that truly reflects just how advanced it is,” said Julian Pullan, MD, Jack Morton.

The product

8800MHz Application Processor
• Powerful & instant multimedia
• Fast 3D touch and motion-response interface
• Simultaneous & seamless applications

DVD-Like Video Playback & Recording
• Instant download & playback by DivX, Xvid without conversion
• MPEG4, H.263, H.264, WMV, DivX, XviD Multi-format files

Internet Browsing with One-finger Zoom
• Supports Adobe Flash
• Multiple/Background downloads
• Online widgets
• Multi-window (up to 5 pages)
• AdBlocker

Smartphone features
• Multi-tasking Manager
• Microsoft® Exchange ActiveSync® for over the air sync'ing with your Exchange server