Platinum pursuits    (Sitegeist - Getaways)

Ski services are set to soar to new levels of luxury thanks to VIP, a bespoke luxury ski chalet company, which is bolstering comforts among its chalets in the French Alps.

The initiative sees its new VIP Platinum Collection herald in the forthcoming winter season.

Bethany Hutton-Stigga (24 Aug'09)

Guests can specify personal menus on consultation with personal chefs who can prepare meals using organic and locally sourced produce. Whether French or cosmopolitan cuisine is ordered it will be nicely complemented with a selection of wines and champagne from a private cellar selected by the platinum master sommelier.

Dedicated 4X4 vehicles will ferry guests from A to B with their own private chauffeurs.  The Platinum Collection properties feature outdoor hot tubs, sauna or hammam and, more exclusively, a private cinema (pic above).

The purveying of luxury in a cautious economy isn't lost on VIP managing director, Andy Sturt. "We have some exceptional properties within our VIP ski portfolio," he says. "We now intend to complement this in a few select locations with an enhanced guest experience.

"We recognise that in these more austere times there is still a demand for excellence of service, but that this has to be at a sensible price. By launching our new VIP Platinum Collection we will be offering the ultimate ski experience and outstanding value for money."

Chalet Davos, Val d'Isère and Taiga Lodge, Méribel will be the first chalets in the VIP Platinum Collection with enhanced services.

They will be available from £1,350 per person in January 2010 including flights and private transfers.

Bookings on 0844 557 3119, e-mail ski@vip-chalets.com; www.vip-chalets.com

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RK  _________________________________________