FIFTY - fifty Venues
Fifty bills itself as London’s first Grand Luxe private members' club and casino and is now opening its gilded doors to event organisers.
A joint venture created by Planet Hollywood mogul, Robert Earl and London Clubs International, Fifty retains its cache after a lavish refurb four years ago.
At its St James’s location guests can enjoy a luxurious contemporary gaming room and exclusive private gambling facilities.
One of the most visually impressive gaming rooms in the world, guests can play on 15 custom built mahogany gaming tables from 2pm until 6am daily. Four floors of sophisticated bars and restaurants and a late-night members lounge bolster the entertainment ensemble.
While Fifty is strict about its private members' status it is now available for corporate hire.
So...what's in it for the event organiser - and the socialite?
Fifty Below
Fifty Below forms a shimmering showcase with its illuminated catwalk flanked by glittering jewel chandeliers. Its striking image is primed to complement that special product launch or the cocktail and canapé party with an elegant twist.
Located on the lower ground floor, this late-night lounge and nightclub was created by Marc Merran, the trendsetting social engineer behind such London clubs as Chinawhite and Aura. Guests get waitress table service and the resident DJ's subtle aural stimulation. Cocktail tables feature integrated video screens and imagery even allowing for a flirt frequency so that patrons can subtly screen the charms of fellow lounge guests.
Facts & figures
Hire availability
Sunday & Monday - anytime
Tuesday to Saturday 7am – 10 pm
Minimum spend
£10,000
Capacity
Maximum capacity is 120
Technical spec
Adjustable lighting, Range of floor colours, Single-phase 32amp 4mm cable, 63amp 6mm cable. TV Output.
Jean Georges V Restaurant
The internationally celebrated chef Jean-Georges Vongerichten, the toast of the New York restaurant scene leads this eponymous restaurant at Fifty. Jean Georges V epitomises the ambience of a contemporary gentleman’s club with imposing pillars and sleek chocolate-soft furnishings, leather and antique mirror panelling. This fine dining room exudes the confidence of precision service in a relaxed setting making it marvellous for leisurely lunches and extravagant dinners of either a private or a corporate nature. Expect the Jean-Georges dining experience to specialise in meat and fish and global cuisine.
As for drinking, think no further than Salvatore at Fifty, so named after Salvatore Calabrese who is well-known to drinkers who seek benchmarks. Salavatore's recent bemchmark saw the opening of a rather special blend of Johnnie Walker whisky at Fifty. The rare, 1805 Johnnie Walker Blue Label whisky was valued at £15,000 and only 200 exist. Turning the clock back 200 years cost Fifty's elite band of drinkers £1,000 a glass.
Facts & figures
Hire availability
All week 7am – 7pm
Minimum spend
£20,000 ex VAT and 12.5% service charge added to all food and beverage costs
Capacity
Maximum capacity is 95 covers
Technical spec
Adjustable lighting, Spotlights, Single phase 32amp 4mm cable, 3 phase 32amp 4mm cable and 63amp 6mm cable. TV Output. 15 double socket points.
Rama
Rama is located on the ground floor of the club and combines an exotic, seductive space with ample versatility. Intimate dinners, business lunches and cosy cocktail parties are all enhanced by bold design blended with architectural features to bring drama and panache to the event.
The cuisine combines many of Jean-Georges’ renowned gastronomic dishes from his New York Pan-Asian restaurants Spice Market, 66 and Vong, as well as a feast of new South East Asian dishes created exclusively for Fifty.
Facts & figures
Hire availablility
Sunday to Saturday – Breakfast from 7am – 11am
Sunday to Saturday – Lunch from 12pm – 5pm
Sunday to Saturday – Dinner from 7pm – 1am
Minimum spends (ex. VAT and Service at 12.5%)
Breakfast - £2,500 Lunch-£4,000
Dinner - £8,000 All Day - £14,000
Capacity
Maximum capacity for a seated function is 60
Standing Reception is 120
Technical spec
Adjustable lighting, eight double sockets
Contact
Event organisers contact -
Davina Sasha 07725505050 davina-sasha@fiftylondon.com
Membership to Fifty is limited and available by application only at £750 per year.
RK _________________________________________