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MTV clicks

Research findings can be a dull affair but a creative event platform can be used to liven up the results. Music channel MTV decided to do just that when MTV’s VBS International Insight wanted to present findings from their two most recent global research projects into youth culture.

This led to an event which exhibited some of the more qualitative material from their “Great Expectations” study into young people's state of happiness in the world today, as well as extensive “Circuits of Cool” research which looked in depth at youth's differing attitude towards technology versus the media
perception.

Collaborating with creative studio, The Digital Club, VBS created an interactive multi-media exhibition space in London's trendy East End for both clients and the public to visit and move around.

Installations included giant QuickTime movies broadcasting hours of vox pop
interviews with kids from around the world in their homes, a pair of
oversized iPod headphones playing samples of new music genres, and a
teenager's bedroom that recreated the noise levels that emanate from the
various technological devices used concurrently within their own private
space.

The interactive event was hailed as a real opportunity for MTV Networks to show off the depth of research they carry out in order to understand their youthful audience
and maintain a relevant and engaging conversation with them.

RK