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ETC 's Video First for Shell Centre 

ETC London scored a first when it projected video onto the 351 ft high Shell Centre on London's South Bank.

The event marked the  reopening of the Science Museum's interactive  Launchpad gallery  which is sponsored by Shell UK Limited.

 

The eye-catching large format projection combined of video and PIGI projection with live sessions of  'Launchball' – a hugely popular multi-level online game available from the Science Museum’s website.

This was played on a PC set up in the projection area and projected into a giant 40 metre by 30 metre mask on the building. The mask was created by the PIGI projectors, and the game – via video projection - was beamed into this space. The PIGI projectors were also used to create a series of scrolling texts with information about the Launchpad gallery.

ETC's London office was approached directly by Shell to design and engineer this high-impact visual event for the occasion, drawing on ETC's extensive experience of working on the landmark building.

"It was a great coup to be the first to project video onto the Shell Centre Tower and I'm sure it will open up many future possibilities," says ETC project manager Paul Highfield. "It was also good to be working with the Shell team again on a new and very different project."

Eight Christie 20K projectors were used for the video element, two  covering each quarter of the 4 by 3 projection area. They were located on a curtain-sided truck parked 150 metres from the building.

The show audience included 25 children from Shell families, happily  playing the game live on the Shell Centre big screen. Shell supplied the PIGI artwork  for the  successful event

The new Launchpad gallery opened 24 November '07.

 

  RK  _________________________________________