Sitegeist - serving the spirit of the age...
Dream ticket

Luxury brands have a habit of relentlessly pursuing perfection. This was recently demonstrated by the tie-in between British business class-only airline, Silverjet, and restaurant legend, Le Caprice.
While
inflight meals have now progressed from being the aeronautical equivalent of
school dinners there’s still room for improvement, especially for premium
passengers paying premium prices. It was an issue that vexed Silverjet, an
airline which in its debut year has revolutionised business travel - a private
haven of a terminal at Luton Airport , arrival just 30 minutes pre-flight to be
ushered through security, flat beds and comprehensive on-board entertainment
systems for all passengers.
With all these business service boxes ticked, restless Silverjet CEO, Lawrence Hunt, applied his scrutiny to one area. “It was while having yet another faultless lunch at Le Caprice that I realised what we had to aspire to,” says Hunt. “So we asked them if they could help us get there.”
They
did. Jesus Adorno, director of Caprice Holdings (the corporate umbrella which
includes the Mayfair, the Ivy and J Sheekey) shared Hunt’s aspirations. “I’ve
always wanted to work with an airline because I feel so frustrated about the
food when I travel,” says Adorno.
The
result is a new on-board menu designed and developed by Le Caprice. Working closely with Silverjet staff, the culinary
partnership has created a selection of dishes on its exclusively business
flights between London and New York.
Silverjet's Lawrence Hunt weighs up the issues Signature dishes include salmon fishcakes,
chargrilled squid with red peppers, Caesar salad and elderflower
jelly with summer fruits. Le
Caprice has also worked with Silverjet’s crew training programme to further develop
their restaurant style service on board.
Naturally, discerning diners need the right wine to accompany their dishes and they can now raise their glasses to the appointment of Liam Stevenson, one of the youngest of only 255 Masters of Wine Worldwide. He continues his family’s three-generation pedigree in the wine industry and his passion for quality wine from independent producers across the globe is reflected throughout his choices.

“When you fly your palate is affected by
dehydration, low humidity and the effects of altitude,” explains Stevenson. “What
you’d normally choose on the ground won’t have the same taste at 30,000 feet.
Wines become less fruity so it was important to source wines that remain full
of flavour at altitude. I like
wines with personality, that reflect where they come from and that exceed
expectations.”
Commenting on the airborne liaison, Des McDonald,
MD of Caprice Holdings said, “We are pleased to announce this partnership with
Silverjet. We were very impressed with
their dedicated private terminal and onboard service and are confident their
customers will enjoy the dishes that we have developed.”
RK