When structural art becomes an artistic structure is a moot point. Creativity can come from anywhere but the inspiration of the pavilion structure (above) by the quilted Chanel bag needs explaining. Chanel collections are renowned for their elegant and cohesive pieces, a fact noted by renowned architect and Pritzker Architecture Prize winner, Zaha Hadid.

Over the past 30 years her architecture has transformed our vision of the future with its spatial concepts and bold, visionary forms as evidenced by Hadid's commission by London's Serpentine Gallery. Her work has culminated in the design of the Mobile Art Pavilion, set for a lavish launch on 12 March '08. The Pavilion is a travelling exhibition and events project which will circulate for two years throughout Asia, the United States and Europe.

The Pavilion's size takes in a total of 700sqm with an overall height of  6m. Reducing arched segments will allow the Pavilion to be easily transported in separate sections. "Our architecture is intuitive, radical, international and dynamic," says Zaha Hadid. "We are concerned with constructing buildings that evoke original experiences, a kind of strangeness and newness that is comparable to the experience of going to a new country. The Mobile Art Pavilion for Chanel follows these principles of inspiration."

Overview artist impression of the Mobile Art Pavilion

To celebrate the grand inauguration of Mobile Art in Hong Kong, Chanel hosted an exclusive party on 12 March '08 with Chanel boss, Karl Lagerfeld and Zaha Hadid in attendance. “She is the first
architect to find a way to part with the all-dominating post-Bauhaus aesthetic," said Karl Lagerfeld who commissioned the project. "The value of her designs is similar to that of great poetry. The potential of her imagination is enormous.”