Client taps publicity    (Sitegeist)

In a move reminiscent of British Airways’ famous "Face" ad in 1989, Yorkshire Water decided that its latest awareness campaign would literally put people in the picture. Sat Bal (2 Sept'09)

Design and communications agency Logistik was hired by Yorkshire Water to handle the creative brief which raised awareness around a current £19 million pipeline project.

Logistik developed its client’s theme by temporarily etching a 150ft tap into the slopes of the North Yorkshire countryside. This was animated with a moving water drip thanks to Logistik choreographing 50 volunteers in boiler suits to form the droplet of water.

The agency collaborated with Curb, the world's first natural media company, to plan, create and deliver this natural marketing solution. Curb’s involvement maximised the impact of the campaign while preserving the sensitivity of the site.

Using only biodegradable, cow-friendly, chalk Curb recreated the 150ft tap from a precise specification. The addition of the moving volunteers lent dynamism to the giant image while creating an unusual and effective talking point.

The giant tap appeared on the slopes overlooking the Vale of Pickering to help celebrate the construction of a new pipeline, which will connect Scarborough and Filey with the Yorkshire Water grid for the first time, offering an estimated 33,000 people a more reliable water supply.

The client... 

 “We think it's important our customers understand the importance of projects like this one and we hope the giant tap has helped us highlight the investment we are making in the region and the significant difference it will make both now and in the future." Leanda Trethewey, media relations manager, Yorkshire Water.

& the collaborators:

“This project was an exciting creative challenge for us and a unique way to connect with the local public on a different level. It marks the significant extension of the Yorkshire Water grid and the investment in the region in a visually engaging way, with a sense of surprise and delight.”  James Wilkins, group director, Logistik.




“The idea of bringing a large scale natural advert to life, using the employees of Yorkshire Water created a stunning visual, totally relevant to what the client wanted to convey. We were thrilled to be a part of this project.”  Anthony Ganjou, managing director, Curb 

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