Bobby Sagoo   (Profile - Event Management) 

Bobby Sagoo is senior events manager of event, design and communication agency, Logistik. He leads the live events team in the production of major outdoor events ensuring the highest standards of safety and  procedures as well as liaising closely with clients to deliver event success.
He talks RedKarpet through the opportunities and challenges at Logistik.
 
Bethany Hutton-Stigga

             

Breakdown of the event work handled by your agency

Logistik is a design and communications agency, we specialise in live events; communications and brand consultancy; digital and media; design and build and catering.

Our expertise covers everything from award shows and product launches to brand consultancy and digital animation. Logistik has developed from being an outside events company to an established design and communication agency. A growing area of our business is communication and brand consultancy, where we can help companies communicate their brand through various channels.

Our clients range from blue chip companies including M&S, emap and BMW to festival organisations such as Bollywood in the Park and Love Box.



M&S Conference

Outdoor events
I am involved in the large outdoor events and festivals as I enjoy a hands-on role. The feeling that you get from being involved in a huge event and being surrounded by the festival atmosphere is amazing. Something which you would never get from a 9-5 office job.

Route into the industry
A friend of mine was organising an event in a field and I helped out. Shall we just say Logistik was created and the rest is history. Had it not, I would have worked in our family business.

Business Ethos
We plan to work with existing and new clients to deliver creative solutions and give them a return on their investments. Logistik is a growing company but we have always kept our feet on the ground and the passion for delivering excellent service.

Challenges & obstacles
Crowd management is one of the biggest challenges in this industry, when you have 80,000 attending an event there needs to be strict procedures in place to ensure the safety of everyone. Planning obstacles can make organising events much more difficult, it would be fantastic to organise an event with no limitations where we could be as creative as we like.


Northern charm

Logistik has been helping to expand Leeds’ artistic and cultural repertoire for over 10 years. Since the very beginning we have shared our success by becoming involved in various cultural and artistic projects throughout the city. The first community event which Logistik became involved in was Leeds Mela which celebrates the spirit of Asian culture and traditions with a mixture of music, dance, fashion and food. This has noe been superseded by a new event, Bollywood in the Park.

Logistik established The Northern Arts Prize with Leeds City Council which recognises and rewards artists of all ages, genres and specialisms. The selection panel includes Ann Gallagher (curator of the Tate Collection) and artist, Martin Creed. Logistik will sponsored the prize for at least the first three years.

We have a dual partnership with Leeds Met University via which we manage its events and take in its event management students on Logistik's placement scheme.l 


Pipeline events

Summer is always our busiest time of year with Bollywood in the Park, Love Box and the Leeds Met graduation ceremonies. We’ve also started looking after venues in Leeds including  The Corn Exchange and The Acre, a marquee in the Headingley area of Leeds set in 100 acres of parkland. Our London office is also moving in August to new premises in Hoxton.


RK  _________________________________________